53% of Portuguese consumers report decreased purchasing power last year, per Deco, Universidade Católica and Mercadona study.
This reveals the widespread impact of rising living costs across Portugal.
Only 13% of consumers saw any increase in purchasing power, with just 4% reporting a significant increase and 9% a slight increase. The majority perception remains negative, highlighting the ongoing economic pressure on households.
Consumers are adapting their behaviours in response to these pressures, with 78% indicating they have altered their purchasing habits in some way. Strategies include increased price comparison, promotion hunting, and choosing own-brand products - tactics used by approximately 75% of consumers.
Despite the growth of online shopping, physical stores remain the dominant channel for grocery shopping.
With over 90% of consumers doing most of their food purchases in supermarkets and hypermarkets.
Loyalty programmes are widely used, with 83% of consumers utilising them occasionally and 87% finding them at least moderately advantageous.
Source: dnoticias.pt
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