85% of Overnight Stays Are by Foreign Tourists as Industry Booms
Madeira is Portugal’s most tourism-dependent region, especially on foreign markets. In Q1 2025, the region saw 476,300 guests and 2.6 million overnight stays, increasing 5.3% and 7.3% year-over-year, respectively. Foreign tourists accounted for 85.2% of stays, the highest in the country.
Latest Stats on Tourism in Madeira
Average stay rose to 4.80 nights, with non-residents averaging 5.22 nights.
Growth in overnight stays was higher than the national average, which actually saw a decline of 0.5%.
Hotels made up 70.4% of stays, growing 5.1%, while local accommodation (27.3%) grew 14.3%.
Strongest growth by type: pousadas/quintas (+45.8%) and 5-star hotels (+23.7%).
OVERNIGHT STAYS | TOTAL REVENUE | ROOM REVENUE |
2.6 million | 162.6 million € (+20.4%) | 114.6 million € (+22.1%) |
Foreign Markets
Top 3: Germany (+2.1%), UK (-2.1%), and Portugal (21%). These three markets accounted for more than half of the overnight stays (55.6%) in the first quarter of 2025.
Poland became the 4th largest market, with 241,900 overnight stays (+41.1%).
Most Sought After Locations in Madeira
Funchal accounted for over 60% of all stays; Santa Cruz was second (11.9%).
Porto Santo had the highest share of domestic tourists (33.4%).
Machico saw the highest growth: residents (+194%) and foreigners (+105.7%).
Market Finances & Tourism Statistics
Occupancy rates: 60.4% (bed) and 70.5% (room).
Revenue rose: +20.4% total, +22.1% lodging, totaling €162.6M.
RevPAR reached €72.78 (+20.8%) overall, €78.40 in hotels.
ADR surpassed €100 for the first time in Q1, reaching €103.20 overall, €105.96 in hotels.
Highest RevPAR & ADR: pousadas/quintas (€126.23 and €168.85).
Source: DREM
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