Rocha do Navio Cable Car Earned Over €140,000 by September
By September 2025, the Rocha do Navio cable car in Santana recorded more than €140,500 in revenue, selling almost 20,000 tickets. According to local radio RTP Madeira, this is the highest number ever achieved since the cable car opened. Dinardo Fernandes (CDS), the Mayor of Santana, confirmed that the attraction now earns between €16,000 and €18,000 per month. The site continues to be one of the most visited spots in the municipality.
It is the first time we have reached these figures, but we will continue with this level of revenue.
Dinardo Fernandes, RTP Madeira
New 30-Space Parking Lot and Bus Access Improve Visitor Flow
To support the increasing number of visitors, the municipality recently built a new parking area with more than 30 spaces and bus access. The mayor described the development as “very necessary,” citing the high number of vehicles arriving daily.
Daily Operation and Regular Maintenance Keep Service Reliable
The Rocha do Navio cable car operates every day, and maintenance remains a key priority for the municipality. Fernandes explained that regular servicing is done to ensure safety and reliability:
We have a cable car with all maintenance up to date. Not long ago, the cables were tightened and lubricated. Other necessary maintenance work was also carried out. We have a maintenance contract.
The mayor also mentioned that the local council is considering two options to manage operations more effectively - hiring additional staff or closing on Mondays for maintenance.
Ticket Price Remains at €8 for Round Trip Serving Tourists and Farmers
Each round-trip ticket costs €8. Besides serving tourists, the cable car also plays a vital role for local farmers working in the Fajã da Rocha do Navio, a small agricultural area that forms part of Madeira’s UNESCO Biosphere Reserve.
Source: RTP Madeira
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