Continente Modelo Opens Store in São Vicente: €8 Million Investment Completed
Continente Modelo has opened a new store in São Vicente, Madeira, following an €8 million investment - €2 million more than previously announced. Located in the village center, the store is the 17th in Madeira and the 400th nationwide. The opening ceremony on July 30 included President of the Regional Government Miguel Albuquerque, São Vicente Mayor José António Garcês, and MC CEO Luís Moutinho. The new space employs over 55 people, 5 less than previously announced and adds to the 1,200 jobs MC already supports in Madeira.
Video of the Opening Ceremony of the Continente Supermarket in São Vicente
A festive ceremony with Madeira’s political elite, the Continente mascot, and plenty of tradition and celebration. A bit much? It definitely has it all! Watch the highlights in the video.
CEO Highlights Local Focus
MC CEO Luís Moutinho said the store reflects the company’s long-term commitment to the island. He emphasized the store’s integration with local needs, combining competitive pricing, store-brand products, and collaboration with more than 70 regional suppliers.
Mayor Welcomes New Opportunities
Mayor José António Garcês thanked MC for trusting in São Vicente. He noted the role of the municipality in attracting private projects and creating jobs.
Your success is also our success. This store represents more than a commercial space: it is an opportunity for growth for our land and our people.
São Vicente Mayor, Diário de Notícias Madeira
Source: Diário de Notícias Madeira
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