British And French Markets Drive Growth
In January 2024, tourism in Madeira saw an increase in visitors, totaling 697,400 guests, marking a slight rise of 0.1 percentage point compared to January of the previous year. Notably, the British (+3,8%) and French markets (+0.8%) showed growth, while the German market saw a decline (-2.7%), possibly because of the difficult economic situation in the country. Madeira previously expected a rise in tourism from Germany for 2024. A sharp decline could also be noted in the national Portuguese market (-8.6%).
Top Tourist Countries In Madeira
🇬🇧 United Kingdom: 24.5%
🇩🇪 Germany: 20.5%
🇵🇹 Portugal: 13.6%
🇫🇷 France: 3.6%
🌍 Other countries combined: 38,3%
Metrics Show Positive Trends
The revenue metrics for the hospitality sector also exhibited positive trends. Room revenue per available room (RevPar) rose to approximately €51.21, marking a 7.1 percentage point increase from January 2023. Additionally, the revenue per room used (ADR) stood at €87.54, reflecting an 11.9 percentage point increase compared to the same period in the previous year.
Source: Madeira.gov.pt
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