Hotels and other tourist accommodation in Madeira earned more in September than a year earlier, even though fewer of their rooms and beds were occupied.
The figures are preliminary data from the Regional Statistics Office of Madeira (DREM), published on its Power BI tourism dashboard. All changes compare September 2026 with September 2025.
| Indicator | Sept 2026 | vs Sept 2025 |
|---|---|---|
| Guests checked in | 232,872 | ▲ +1.5% |
| Guests (total) | 260,092 | ▲ +2.1% |
| Overnight stays | 1,211,816 | ▲ +1.7% |
| Average stay | 4.66 nights | ▼ -0.4% |
| Room occupancy | 84.4% | ▼ -2.7 pts |
| Bed occupancy | 71.2% | ▼ -3.9 pts |
| Total revenue | 95.8 million euros | ▲ +7.2% |
| Room revenue | 69.5 million euros | ▲ +6.8% |
| Average daily rate (ADR) | 143.56 euros | ▲ +6.0% |
| Revenue per available room (RevPAR) | 121.23 euros | ▲ +2.7% |
Accommodation Revenue Reaches 95.8 Million Euros, Up 7.2%
Total revenue from tourist accommodation reached 95.8 million euros, 7.2% more than a year earlier. Of that, 69.5 million euros came from room stays alone, up 6.8%.
Overnight Stays Rise 1.7% to 1,211,816
The region counted 1,211,816 overnight stays in September, up 1.7%. A total of 232,872 guests checked in during the month, 1.5% more than a year earlier.
Counting all 260,092 guests, up 2.1%, the average stay was 4.66 nights, slightly shorter than in September 2025 (down 0.4%).
Room Occupancy Falls 2.7 Points to 84.4%
Occupancy went down. The room occupancy rate was 84.4%, 2.7 percentage points lower than a year before. The bed occupancy rate fell 3.9 points to 71.2%.
Average Room Rate Climbs 6% to 143.56 Euros
Higher prices made up for the lower occupancy. The average daily rate (ADR), the average price paid per occupied room, rose 6.0% to 143.56 euros.
Revenue per available room (RevPAR), which counts empty rooms too, rose 2.7% to 121.23 euros.
Golf Rounds Played Rise 17.9% to 5,864 on Three Courses
Madeira's three golf courses had 5,864 rounds played in September, up 17.9%. That is 28.1% of the 20,880 rounds possible, 4.3 points more than a year earlier.
Golf revenue reached 304,397 euros, up 12.5%. Green fees paid by non-members brought in 124,103 euros, up 20.5%. The region's plans for more golf courses have drawn opposition from environmental groups and some parties.
| Indicator | Sept 2026 | vs Sept 2025 |
|---|---|---|
| Golf courses | 3 | |
| Rounds possible | 20,880 | |
| Rounds played | 5,864 | ▲ +17.9% |
| Occupancy | 28.1% | ▲ +4.3 pts |
| Total revenue | 304,397 euros | ▲ +12.5% |
| Green fees from non-members | 124,103 euros | ▲ +20.5% |
Cruise Passengers Fall 13.3% With Only Four Ship Calls
Cruise tourism was quieter. Only four cruise ships called in September, against six a year earlier, a fall of 33.3%. They brought 11,765 passengers in transit, 13.3% fewer.
| Indicator | Sept 2026 | vs Sept 2025 |
|---|---|---|
| Ship calls | 4 | ▼ -33.3% |
| Passengers in transit | 11,765 | ▼ -13.3% |
Over the whole of 2025, the Port of Funchal had 331 ship calls, with an estimated economic impact of more than 62 million euros.
For local accommodation, DREM only counts places with 10 or more beds when it calculates occupancy, revenue, RevPAR and ADR.
Source: DREM
Comments