The Madeira TVDE Association has signed a cooperation protocol with Uber Portugal, the newspaper JM reported on 3 November. The association says the deal will create new sources of income for companies in the region.
TVDE is the Portuguese name for paid passenger transport in unmarked private cars, the sector in which ride-hailing apps such as Uber operate.
First Phase Puts Ads on Both Sides of TVDE Cars
In a first phase, the partnership will start an advertising project in TVDE cars that operate in Madeira. The sides of the cars will be used as space for adverts.
Companies to Receive 100 Euros a Month for Each Car Taking Part
Companies that join will be paid 100 euros a month for each car in the project, according to JM.
The source does not say how many cars or companies are expected to take part, or when the adverts will first appear.
Association Wants the Deal to Reach Companies Across Madeira
According to the association, the initiative "is born from a clear vision":
"to turn TVDE activity into an opportunity to create value, providing new sources of income to regional business owners and contributing to the economic sustainability of their operations"
Madeira TVDE Association, quoted by JM
The association hopes the cooperation will reach as many companies as possible. It sees the deal as a chance to build links between the platforms and business owners, and to make the sector stronger and economically sustainable.
The association's president said the partnership "constitutes an initiative of interest to the regional economy and to all agents linked to mobility and passenger transport in the Autonomous Region of Madeira".
Partners Plan Further Projects for the TVDE Sector in Madeira
The association and Uber Portugal are also working on new projects and initiatives. They say these could bring concrete benefits to the whole TVDE sector in Madeira in the future. JM gave no details of them.
The deal comes after a long dispute over TVDE rules on the island. Times of Madeira has reported on Uber's return to Madeira and on the regional government's call for the national TVDE law to change.
Source: jm-madeira.pt
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